Info
Amsterdam | Published on: January 10, 2011
Social media pitch
Backbase has been selected to demonstrate the latest release of its Bank 2.0 portal product at FinovateEurope http://pressdoc.com/p/0009u7
Summary
Backbase has been selected to demonstrate the latest release of its Bank 2.0 portal product at FinovateEurope 2011, the high-profile banking technology conference, on Tuesday, February 1, 2011 in London.
Details
FinovateEurope is designed to showcase the most innovative new financial technology products and ideas from established industry leaders, as well as cutting-edge innovators like Backbase.

Most online banking portals are outdated, lack customer focus and are not ready for the mobile era. Backbase delivers a next generation portal solution with powerful web 2.0 functionalities that run within regular browsers, as well as in new devices such as tablets and smart phones, from a single platform. Backbase Portal seamlessly integrates functionality and content from your existing systems (e.g. core / Internet banking, CRM, PFM, CMS) and blends them together in a customer-centric user interface and optimized customer journey.  

During FinovateEurope Backbase will show the future of digital banking, by presenting its:
  • Multi-channel Bank 2.0 Portal solution, that is optimized for regular browsers, tablets and smart phones, all from a single platform, using smart widgets.
  • Portal Manager Dashboard, that enables e-Business professionals to manage and optimize their online and mobile banking platform, all from a single graphical user interface.

The selection process for FinovateEurope is exceptionally competitive, and Backbase will appear alongside some of Europe’s and America’s most exciting emerging technologies.

“I’m really proud to be selected by the Finnovate team to demo our Bank 2.0 Portal Software,” said Jouk Pleiter, CEO and Co-Founder of Backbase. “It is our fourth time presenting at Finovate, and this time we will demonstrate several major new features that will dramatically change how e-Business executives manage and optimize their online and mobile banking channels.”

"We are delighted to have Backbase doing a demo at FinovateEurope 2011,” said Eric Mattson, CEO of Netbanker and Finovate. “Optimizing the online customer experience, and implementing a scalable mobile strategy is a struggle for most modern financial institutions. We really think Backbase offers a great solution to bring both the end customers and the e-banking executive what they need.”
Quotes
I’m really proud to be selected by the Finnovate team to demo our Bank 2.0 Portal Software. It is our fourth time presenting at Finovate, and this time we will demonstrate several major new features that will dramatically change how e-Business executives manage and optimize their online and mobile banking channels.

— Jouk Pleiter, CEO & Co-Founder of Backbase
We are delighted to have Backbase doing a demo at FinovateEurope 2011. Optimizing the online customer experience, and implementing a scalable mobile strategy is a struggle for most modern financial institutions. We really think Backbase offers a great solution to bring both the end customers and the e-banking executive what they need.

— Eric Mattson, CEO of Netbanker and Finovate
Videos
iPad Demo at FinovateSpring 2010 play

About Backbase

Backbase delivers Bank 2.0 Portal software that provides a new, user experience layer on top of underlying infrastructure and IT systems. It gives financials the opportunity to create interactions that link customers to relevant information and applications to fit their needs and preferences. With its modern, widget-based architecture Backbase Bank 2.0 Portal provides the flexibility and speed to create modern portals that truly empower the customer.

Unlike most traditional IT portal vendors, Backbase has created a contemporary, business-driven portal solution that makes portal management easy for e-business professionals. This means faster time to market and more flexibility to optimize online channels with less IT support.

The unique Backbase approach enables financials to drive self-service, fuel online revenues and turn their online banking channel into a true Customer Engagement Platform. Global financials such as ABN Amro, AIG, Al Rajhi Bank, Bank of America, Barclays, ING, UBS and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s Bank 2.0 technology.

Backbase was founded in 2003 and is privately funded with operations in New York and Amsterdam.